Founded in 1983, BBS of America operates from its 50,000-square-foot North American headquarters in Braselton, Georgia, adjacent to the renowned Road Atlanta race track. The facility handles sales and distribution of BBS aftermarket products, racing support, and specialized OE/OES programs. With decades of combined experience, the BBS team includes industry experts, some with over 25 years working with BBS wheels.

The BBS Motorsport Department supplies wheels and trackside service to nearly every major U.S. road racing series. For over 30 years, BBS has supported up to 25 top-tier events annually, including IMSA, IndyCar, Grand-Am, and Trans Am—reinforcing its reputation for performance and reliability.